BNP Paribas Cardif in Taiwan has received the ‘Best Integrated Marketing Communication‘ Award for its Love Story campaign at the 14th FHL (Faith, Hope and Love) Awards held on July 18, 2012 in Taipei, and attended by 3,000 guests.
BNP Paribas Cardif was congratulated by the Chairman of the Judging Panel for the innovative approach taken by this campaign to promote creditor insurance by placing customers and human issues at the heart of the marketing message, and for using a diversity of distribution channels, including YouTube and Facebook, where the video proved extremely successful. Screened online last December, the campaign achieved more than 460,000 YouTube views during the month.
Every year, the 13-category FHL Awards are presented to the insurance industry’s top marketing, communication and CSR initiatives. In 2012, the judging panel considered more than 4,200 entries.