BNP Paribas Taiwan News & Press
December 4, 2014 -

2014 BNP Paribas Cardif Bancassurance Summit highlights the development of e-commerce as the future for the industry

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BNP Paribas Cardif, together with National Chengchi University’s Cardif Bancassurance Research Centre (CBRC), Risk and Insurance Research Center (RIRC) and Department of Risk Management and Insurance (RMI), jointly held the “2014 BNP Paribas Cardif Bancassurance Summit” yesterday in Taipei. Over 100 senior executives from more than 20 banks and insurance companies, as well as government officials and academic scholars, participated to share and explore the e-commerce development trend for bancassurance.

Xavier Guilmineau, CEO of Asia, BNP Paribas Cardif, said: “As a leading bancassurance company, BNP Paribas Cardif is honoured to host this event to gather many top experts in the field to discuss about the biggest trends facing the bancassurance industry. BNP Paribas Cardif continuously upgrades its products and services to meet the needs of customers in Taiwan. In particular, in the recent years, we have put a lot of efforts in developing more digitalised and multi-channel platforms for our clients. We believe e-commerce is the future for the bancassurance industry, bringing immense convenience to our customers.”

Judith Fichet, Head of Digital, Asia Division, BNP Paribas Cardif, also presented an in-depth analysis of “Global Trends for Digital Insurance” at the summit. She pointed out that Taiwan has the highest mobile penetration rate in Asia, and the new users and their behavior have created a new ecosystem in the market. The digital era has an impact on the entire value chain of insurance. Clients are expecting more flexible online insurance application, practical services, new risks insurance, and the ability to share information on the go.

Laurence Hontarrède, Head of Client and Marketing Strategy, BNP Paribas Cardif made a presentation titled “Disruptive insurance business models in the digital & consumer era”, illustrating how banks and insurance companies are utilising e-commerce in the market today with disruptive insurance business models. With business case studies, she explained how the usage and development of e-commerce will change the vision of companies.

Experts from academic sectors also shared their views at the summit. For example, Dr. Jian-Zhi Lin from RMI talked about the “Trend of online and mobile insurance in Taiwan” and Dr. Jin-Long Peng from CBRC explored about the “Opportunities and challenges of insurance channel 3.0”.

Furthermore, Joanne Tseng, director-general of Insurance Bureau, and Ted Liang, president of Taiwan Insurance Institute, joined the summit to exchange ideas with the participants about the development of e-commerce in the bancansurrance sector which can offer more quality products and services to the consumers.