BNP Paribas Taiwan News & Press
December 2, 2014 -

BNP Paribas Cardif’s Piggy Bank campaign in Taiwan raised NTD400,000 to support local art and cultural activity for children

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BNP Paribas Cardif in Taiwan is pleased to announce that its internal fundraising campaign “Piggy Bank – Love Contributed with Coins” has successfully raised a total of NTD400,000 to help support the local performance group Paper Windmill Arts and Educational Foundation to stage the 110th performance of its children show “Paper Windmill Fantasia” in New Taipei City, which attracted around 5,000 people to attend.

Following last year’s success, BNP Paribas Cardif in Taiwan this year once again held the “Piggy Bank – Love Contributed with Coins” campaign which encouraged its employees to collect coins and donate them to a specially-designed Piggy Bank. With the strong support from the employees, the campaign swiftly achieved its target and raised a total of NTD400,000 in two months.

The donation was used to sponsor the 110th performance of Paper Windmill Arts and Educational Foundation’s children show “Paper Windmill Fantasia” with free admission on 30 November in Tucheng Elementary, Tucheng District, New Taipei City. The funny and interesting performance brought an unforgettable and quality art and cultural experience to around 5,000 young and old participants.

Apart from sponsoring the event, a group of BNP Paribas Cardif employees also acted as volunteers to help manage the show on-site and play games with the children to provide them some pre-show fun.

David Chen, General Manager of Cardif Assurance Vie, Taiwan Branch, said: “We are very proud of our employees who always support the company’s CSR initiatives to share love and warmth with people in the society. It is our pleasure to sponsor this fantastic event and work with Paper Windmill Arts and Educational Foundation to bring such a great night to the children and their families.”


About BNP Paribas Cardif

BNP Paribas Cardif ( integrates the life and property & casualty insurance subsidiaries of BNP Paribas. It develops savings and protection products and services which are distributed via a wide range of channels. Present in 37 countries with a diversified geographic footprint, BNP Paribas Cardif has strong positions in Europe, Latin America and Asia.

In 2013, it had gross written premiums of 25.3 billion euros, with 58% of gross written premiums generated outside France. BNP Paribas Cardif counts nearly 10,000 employees[1], of whom 77% work outside France.

With a strong commitment to exemplary Corporate Social Responsibility, BNP Paribas Cardif develops responsible products and services, supports diversity within the company, deploys an internal environmental policy and supports economic and financial education.

You can find BNP Paribas Cardif’s latest news at: @bnpp_cardif

About Cardif Assurance Vie, Taiwan Branch

Cardif Assurance Vie, Taiwan Branch is a subsidiary of BNP Paribas Cardif. It offers a range of savings and protection insurance products and is a market leader in unit-linked insurance and creditor insurance products.

The company currently has over 400 employees and has formed partnership with more than 20 financial institutions in Taiwan. In 2013,Cardif Assurance Vie, Taiwan Branch’s gross written premiums recorded NT$52.1 billion. In 2013, it won the Foreign Life Insurance Branch Golden Award in the “5th Taiwan Insurance Best Performance Awards” and the Best Product Innovation Merit Award in the “Insurance Faith, Hope & Love Awards” in 2014, for the second consecutive year.

Cardif Assurance Vie, Taiwan Branch has strong commitment to Corporate Social Responsibilities. For many years, it has provided support to a variety of environmental protection, financial education, and community support activities. In 2014, it received the Best CSR Merit Award in the “Insurance Faith, Hope & Love Awards” for the second consecutive year.

[1]Headcount for legal entities controlled by BNP Paribas Cardif: nearly 8,000 employees.