BNP Paribas Taiwan News & Press
April 23, 2014 -

BNP Paribas opens Third Branch in Taiwan

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New branch in Taichung, a city that offers promising economic prospect

BNP Paribas Taichung Branch

BNP Paribas announced today the establishment of its Taichung branch, the third in Taiwan following the Taipei and Kaohsiung branches, to further enhance its premium services to clients as it grows business in the market.

The new branch is located at the heart of Taichung, situated by Taiwan Boulevard and Wenxin Road directly across the New City Government Centre. It will offer comprehensive range of banking products and investment solutions to clients in the greater Taichung area.

To celebrate the opening of the new office, a cocktail reception is to be held on the night of 23 April at the Art & Arch Museum with around 200 honourable guests, including Taichung City Mayor Jason Hu.

Country Manager of BNP Paribas Taiwan, Olivier Rousselet, said: “With a rock solid balance sheet, strong client franchise and a resilient and diversified global business model, BNP Paribas has become a strategic partner for clients around the world. It is a bank positioned for growth and we are pleased to extend our presence in Taiwan, which is a very dynamic market with promising economic outlook. With the inclusion of financial services in the Free Economic Pilot Zones programme, we are keen to help our clients to capitalise on the opportunities and help them grow their business.”

Chairman and Chief Executive Officer of BNP Paribas Wealth Management Asia Pacific, Mrs Mignonne Cheng, also said: “Taiwan is one of the key markets for our wealth management business. The demand for best-in-class wealth management products and services continues to grow along with the booming of the Taiwanese economy. Having a new branch in Taichung, I am sure this will further upgrade our services to respond quickly to our clients’ needs.”

Currently, BNP Paribas has over 650 employees in Taiwan and offers a wide range of financial solutions including corporate & investment banking, wealth management, asset management and insurance. It has received numerous awards for its excellence in products and services in the market. For example, BNP Paribas Wealth Management was among the Top Three Foreign Private Banks in Taiwan in the Private Banker International 2013 Awards.

In addition, BNP Paribas is strongly committed to its corporate social responsibility in Taiwan. It has provided support to a variety of cultural and educational activities in the community, including the “Aborigines Sustainable Education Programme”, as part of the BNP Paribas’s global corporate philanthropy project, Smart Start.

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About BNP Paribas

BNP Paribas has a presence in 75 countries with more than 180,000 employees, including more than 140,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across Mediterranean basin countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia-Pacific.