In the light of the rising trend of mobile marketing, Cardif Assurance Vie, Taiwan Branch the subsidiary of BNP Paribas Cardif, the insurance arm of BNP Paribas, will launch on October 1st 2013 two free mobile applications, “Love from Paris” and “Fortune Pro”, to provide tools and in-depth information about mortgage creditor insurance and unit-linked policy.
“Love from Paris” is an application that offers comprehensive information about mortgage creditor insurance and premium calculation. It includes five sections: “Love from Paris”, “Touching Videos”, “Company Overview”, “Stories of Love”, and “Premium Calculator”. In the “Love from Paris” section, the app categories users based on their personal profiles and would suggest the most suitable policy for each person. Meanwhile, “Premium Calculator” helps users plan their budget based on their own financial status, and ”Stories of Love“ is a collection of real-life settlement claim cases highlighting the importance of mortgage creditor insurance. The app also offers quick-dial to Cardif Assurance Vie, Taiwan Branch service hotline for people in need of further information.
On the other hand, “Fortune Pro” is an application which offers comprehensive information on unit-linked policy through three key sections: “Financial news”, “Fortune Pro Game”, and “My Calendar”, providing useful tools for personal asset management. “Fortune Pro Game” is an entertaining investment game app that users can play as different characters of different ages, with many choices of appearances, to evaluate their own styles of investment. Meanwhile, “My Calendar” includes ex-dividend date, lunar calendar, and public holidays, which combines users’ asset management and their everyday life.
Ruth Wu, General Manager of Cardif Assurance Vie, Taiwan Branch, said: “Smartphone is one of the most popular marketing platforms nowadays. These two apps integrate information of financial products and Cardif Assurance Vie, Taiwan Branch with multimedia functions and users’ everyday life. We believe they will help increase the understanding of insurance products among the younger generation, and assist the business people to better manage their personal investment. We will continue to launch new products and services to satisfy the evolving needs of our clients amid the rapidly changing environment.”
To celebrate the launch of the “Fortune Pro” application, Cardif Assurance Vie, Taiwan Branch will hold a lucky draw for users who download the application and play the game from Oct. 1st to Dec. 31st 2013. More information is available in the Cardif Assurance Vie, Taiwan Branch official website.
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